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Sketching out ideas for the client discover we focused on representing the name "Firehouse" which came from the fact that their facility is run out of an old Firehouse. We also wanted to align with the asphalt pavement trade and existing brands in the space.

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Once the final version is chosen, guidelines are used in structuring the logo so the shapes and text align perfectly.

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With a solid new branding, new business cards created.

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With a professional look and feel for their business, Firehouse Asphalt is able to grow and become a major player in their field.

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