This is a Christmas service theme I created for South Bay Church in 2016. The goal was to create a look that felt like Christmas but still appealed to those outside the church. To do this I avoided leaning on a lot of the biblical imagery used for Christmas such as the manger, angels, or the cross. At the same time the design needed to not be too commercially Christmas, so I avoided using presents, Santa Claus, and the like.
To do all this I went with a neutral winter theme and used a illustrative style to give it a modern look and feel. This theme was then used to create a variety of products such as posters, presentation slides, door hangers, and more.