Typography
A typography service involves various aspects related to the design and manipulation of text and fonts that represent a company or brand.
Service Details
The fonts you use say as much about your brand as the words themselves. We dig into your brand personality, your audience, and how your type needs to be presented, on screen, in print, at large scale, and at fine print. From there, we research and test typefaces that feel like a natural fit, making sure they're legible, versatile, and distinctive. If nothing off the shelf works, we can develop custom lettering or modified typefaces that are uniquely yours. Every decision is made with clear reasoning, not just "this looks cool."
- Font choices driven by strategy, not trends
- Licensing guidance for every platform
- Pairings that create clear visual hierarchy
- Custom lettering when off-the-shelf won't cut it
What's included
You'll receive a complete typography system ready to hand off to your team, your web developer, or your printer, no guesswork involved. Everything is documented so anyone working on your brand can use your type consistently and confidently.
- Primary and secondary typeface recommendations
- Licensing summary and sourcing links
- Heading, subhead, and body pairing guide
- Type scale specs for print and digital